In a Name
When I told you about my mama’s made-from-scratch banana pudding on Monday, I mentioned several name brand ingredients she used, such as Gold Medal® flour, Domino® sugar, and McCormick® vanilla. My mama wasn’t a brand name snob — far from it. It’s just that name brands were what we could buy at Daddy Leland’s store.
Growing up in a grocery store as I did, I was surrounded by name brand grocery items. I don’t know what other kids’ daddies were bringing home from work, but my daddy was bringing home stuff like Coca-Cola® trays and these canisters I have shown you before.
I’ve shown you our Campbell Kid before, too, but this morning I’d like you to see one of his newest pictures. Last night he joined Little Green Sprout® and the Pillsbury Doughboy® when I took them upstairs for a photo shoot.
One of the first disagreements I remember Ray and me having when we were first married happened in a grocery store. He wanted to buy store brands and I wanted to buy name brands. Don’t we silly humans disagree about some of the sillliest things?
Before long we could choose between three alternatives: name brands, store brands, and generics. I remember when generics, dressed in their black and white labels, hit the stores.
One thing that manufacturers of name brands know is the importance of a name. The wise homeschooling parent recognizes the importance of a name, too, and she teaches her children the same.
A good name is to be more desired than great wealth,
Favor is better than silver and gold.
O Lord, our Lord, How majestic is Your name in all the earth,
Who have displayed Your splendor above the heavens!